What is Search Engine Marketing?
SEM is the form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Search Engine Optimization
•Google Webmaster Tools
Search Engine Marketing
•Facebook Business Pages & Ads
•Google Adwords and Google Analytics
•Google Webmaster Tools, Google Places
•Email broadcasts and newsletters